By Deborah Cassell Executive EditorCandy Industry,Retail Confectionercasselld@bnpmedia.comgetting fresh: Spreading 'Glee'As some of you already know, I love a good marketing campaign. Take the Glee Gum sweepstakes from Providence, R.I.-based Verve,

Bernard Pacyniak Editor-in-Chief Candy Industry pacyniakb@bnpmedia.com getting fresh: Chocolate and sinful behaviorsAlright, it’s a teaser headline. I’m not going to talk about my sinful behaviors, regardless if it involved chocolate.

Candy products designed with kids in mind go beyond mere chocolate and fruit flavors to include features young consumers crave, from licensed designs and event sponsorships to interactive formats and powerfully sour concoctions.

Vitafusion fruit-flavored Fiber Gummies are a chewy alternative to chalky tablets and gritty powder mixes.

Made from 100% USDA NOP certified organic Fuji apples, Yogavive’s Yogachips are produced using a two-step drying process that combines baking and popping, thus providing an airy yet crunchy texture while still delivering all the nutrients and flavors of fresh fruit.

Napa Valley California Wine Chocolates are handmade and paired with namesake wines of the most popular California varietals.

Lately, I’ve been obsessed with sweet-meets-salty combinations. Enter Seattle Chocolate Co.’s new JTruffles.

New from Xlear, Spry chewing gum is made with xylitol, which provides dental health benefits by preventing acid production from oral bacteria and significantly reducing the ability of bacteria to adhere to the tissues in the mouth.

To better satisfy America’s increased demand for unique chocolate confections, Sconza Candy has introduced Sunlights, a line of roasted sunflower seed confections made with cocoa and featuring delicate sugar shells.

Health benefits are the focus of the SweetLife Chocolates brand’s new Premium Dark and Milk Chocolate with Probiotics.