“What could be more fun than recreating your favorite work of art out of simple ingredients you have in your fridge?" says Katharine Richards, the campaign’ co-coordinator. 

The company has launched new packaging for its energy bars that features a patent-pending QR-code system, which when scanned with a smart phone, provides test results from the bar’s batch, showing measurable amounts of specific allergens.

“Given our faster-than-expected progress, we are pushing ourselves even harder and will set new environmental goals in our next CSR report using our 2013 numbers as our baseline,” adds O’Day.