Hershey's has released a new limited-edition product, Reese's Jumbo Cup, which is equivalent to four Reese's King Size Cups in one (aka one full king-sized pack).
The innovation expands the Reese's brand product lineup as the "treat yourself" option that consumers have been waiting for, says the brand. 79% of consumers say that the Jumbo Cup is even more filling than both the Regular and Big Cups.