Deal will accelerate KIND's vision to build foremost health & wellness platform as a separate business within Mars
December 9, 2020
KIND, a healthy snacking company, has announced it has entered an agreement to acquire Nature's Bakery, a family-owned company that offers wholesome snacks, such as its beloved Fig Bars and other soft-baked foods.
Mars to acquire KIND North America; Partnership will build on growth across geographies and categories
November 18, 2020
Mars, Incorporated, a family-owned global pet food, veterinary care, confectionery, snacking and food business, and KIND, a healthy snacking leader, today announced the next step in their strategic partnership, with Mars acquiring KIND North America.
KIND embarks on mission to educate people about the ingredients and proper eating occasion of energy bars
November 3, 2020
In a move consistent with a history of disrupting categories, KIND Healthy Snacks (KIND) has elevated the energy bar category with the release of KIND Energy: a bar that provides sustained energy from whole grains.
Frontline Impact Project provides flexible, inclusive solution for donors seeking to streamline giving
August 11, 2020
Frontline Impact Project, a platform created by The KIND Foundation, is seeking additional corporate donors to provide food, beverage, skincare and wellness products and services to healthcare and emergency response workers.
KIND Healthy Snacks (KIND) has announced its biggest innovation expansion ever—consistent with its intention to become the foremost global leader in healthy snacking.
Acquisition accelerates KIND's entry into new categories
October 23, 2019
KIND Healthy Snacks (KIND) has announced the acquisition of Creative Snacks Co., a family owned better-for-you snack manufacturer based in North Carolina. Creative Snacks' award-winning snack offerings feature premium ingredients and include almond and coconut nut clusters, trail mixes, granolas, and pretzels.
Founder Daniel Lubetzky to move into executive chairman role.
September 12, 2019
Founder Daniel Lubetzky, who’s served as ceo for 15 years, will move into the company’s executive chairman role. He’s succeeded by Mike Barkley, who joined KIND last fall as president and coo.
In a move consistent with its 15-year history of disrupting and elevating categories, KIND Healthy Snacks (KIND) has entered the frozen category with the release of KIND Frozen bars.