Inspiring impulse shopping online, offering mini meals and creating better search results are all crucial to confectionery success in 2019 — at least according to Hershey.
Chocolate consumption rates among U.S. adults are up 7 percent from a decade ago but have slipped in recent years, according to data in a new report by market research firm Packaged Facts.
Online bulk candy retailer Candystore.com has compiled a list of the worst Halloween candies based on customer survey data and lists from other media sources.
As more consumers shop online, and in-store experiences are changing, retailers need to evolve their thinking around where and how confectionery is purchased.
When Mars Wrigley Confectionery U.S. sought to update an earlier survey conducted by the company on consumer behavior, it did so to see “how Millennials and Baby Boomers experience treats, the role of social media in treating and more.”
January is quickly drawing to a close, but that doesn’t mean it’s too late to look at a few trends that are expected to shape consumer behavior this year.
New research, set to be published in the June edition of Appetite, shows those who crave snacks the most typically want an item that’s high in calories and/or contains chocolate.
Market Track’s 2015 Shopper Insight Survey reveals timely promotions easily pull shoppers away from stores and brands they’re usually loyal to.
March 18, 2015
Whatever happened to brand loyalty? Well, it’s still there, but will most likely disappear in the face of a well-timed promotion that provides consumers with a bargain.