Russ Asaro and Rob Kowitt of Healthy Food Brands may be known for their Angry Birds and Candy Crush lines, but the company is looking to the future with a new Welch’s fruit line, a bigger focus on private label and an expansion of its Simply Lite brand.
These days, when people in the candy industry hear the name Healthy Food Brands, they most likely think of Angry Birds or Candy Crush gummies and fruit snacks. And then, their next thought is probably something along the lines of, “What’s so healthy about those two brands?”
Nuts are one of the fastest-growing segments in snacks. New snack nuts and trail mixes pair better-for-you ingredients with bold, fun flavors and convenient packages for easy-to-eat products that wake up the taste buds and provide long-lasting energy.