Tim Quinn of Mars Chocolate North America will again chair the National Confectioners Association’s (NCA) 2014 Sweets & Snacks Expo, which will be held May 20-22 at Chicago’s McCormick Place.
The Hershey Co. runs more ads than other candy company, and the Hershey bar has more ad support than any other candy — at least according to data just released by ECRM.
Although grabbing a pack of Snicker’s Bites as I made my way up to the cashier at the checkout lane was a non-event for me, it was a scientific research project for Mars akin to space shuttle management.