Articles Tagged with ''packaging design''

The chocolate bar’s signature blue and red wrapper remains the same, but the graphics have been modernized.

Clearly communicating sustainability credentials to consumers is key to developments in food and beverage packaging, according to Innova Market Insights.

Package design and branding professionals are sure to be in demand as the cannabis industry continues to grow.

The confectionery and baked goods segments are an excellent example of the important impact packaging can have on consumer decisions at the point of sale.

Taste of Nature, Inc., maker of Cookie Dough Bites, is shipping new flavors of the shelf-stable Doughlish Edible Cookie Dough.

The move toward sustainable practices, products and materials is no longer on the horizon but ever-present. This is especially true as more consumers factor brands’ social responsibility initiatives in purchase decisions.

As e-commerce platforms continue to grow, brands face the prospect of SKU proliferation and the challenges of ensuring products reach consumers in excellent condition.

While Pantone is closely connected to fashion and interior design, the color identification system and its Color of the Year can also apply to food and food packaging.

That’s what one graphic designer feels a brand should be: Packaging design should give personality and flair to its product, especially in a crowded marketplace. Communicating brand benefits is the top priority for packaging, says Mark Salisbury, director of graphic design agency Solid Block.