Pocket-sized bakery and snack products are more readily available than ever to cater to consumers’ on-the-go lifestyles and demand for portion-controlled foods.
Global information firm NPD Group reports that every day, 28 million people in the U.S. eat a grab-and-go snack, accounting for billions of eating occasions each year. These buy-and-eat-within-an-hour occasions are 50% more likely to be performed while traveling or in a car, which make convenience stores a primary source for grab-and-go snacks. NPD’s snacking research also indicates that c-stores represent five times their fair share of grab-and-go snacking occasions, beating out grocery stores and even discount stores.
