It’s about one year since Unreal candy hit store shelves, and in that time the company has come to learn a few things about what consumers want. And now they’re responding with some big changes.
Sugar always gets a bad rap. It’s been accused of causing many diseases and conditions, from diabetes to tooth decay. (More later on why the latter is accusations, not facts).
The number of product launches tracked by Innova Market Insights so far in 2012 containing one or more natural sweeteners including agave syrup/nectar, palm sugar, Stevia and monk fruit has more than tripled compared to the same time frame in 2009.