According to the sales trends, America is trying to be healthier — but that doesn’t mean they’re giving up candy.

In fact, the center of the store has often been referred to as a “dead zone.” But wait, isn’t that where the candy aisle is? How can candy be merchandized in a dead zone?

As parents carefully ration their children’s haul of Halloween candy during the coming weeks, they may miss a subtle shift that’s occurred in the treats pile: better-for-you sweets.

Although consumers claim to avoid certain ingredients — such as sugar or high fructose corn syrup — a new study by Nielsen and Mintel Consulting shows that those claims aren’t usually true.

The report found that less than two-thirds (63%) of global respondents trust health claims on food packages, and the percentage even is lower in North America (56%). But about 80 percent of North Americans are willing to pay a premium for foods with healthy claims or attributes!

There were 30,000 online respondents in 60 countries who provided data for the survey, which finds that 49 percent considered themselves overweight.

The energy enrobing concept deviates from traditional enrobing with its ability to achieve superior control over the chocolate, which is enrobed onto the product.

Santa will have a mixed, albeit slightly larger, bag of goodies for everyone this year.

The global snacking industry generated $374 billion in annual sales in the year ending March 2014, according to Nielsen sales figures — and it's growing.

“Do as I say, but not as I do,” a phrase used by parents over several generations, could very well apply to America’s attitude toward healthy eating, a recent Nielsen/Natural Marketing Institute (NMI) report reveals.