Kraft Foods wants more of China’s snack food market so will try to accommodate more of the country’s local tastes with things like birthday-cake-flavored cookies, beef stew-flavored crackers and other flavors unusual to Americans in hopes of bumping up its trailing position with the world’s largest group of snackers.
Kraft Foods is raising the bar with its newest innovation—Milkbite Milk & Granola bars. Found in the refrigerated dairy aisle, each bar combines real milk with whole grain granola, fruit and roasted nuts. They come in Chocolate, Strawberry, Peanut Butter, Oatmeal Raisin and Mixed Berry varieties.
Hoping to capitalize the healthier eating trend, Planters teams with a magazine brand to win adult shoppers with Planters Nut-rition Men's Health Recommended Mix.
