The powders are available in yellow, red, pink, purple, and blue shades and have been specifically developed to deliver optimal performance in powder applications such as bakery mixes.
The research combines consumer psychology and semiotics to deliver unique insights into how color generates meaning across products, brands and categories.
“The pandemic has had various impacts on consumer behavior,” explains Rebeka Davis, account manager, GNT USA. “On the one hand, many people have been indulging more in chocolate and sugar confectionery; on the other, eight in ten worldwide say they plan to adopt healthier eating and drinking habits.”