Fairtrade America says results from its biennial Fairtrade Consumer Insights report point to increased trust and favorable perception of Fairtrade certified brands and products among consumers, as well as increased recognition of the Fairtrade Mark.

Fairtrade has unveiled a new global campaign, “Bitter Sweet,” featuring a stop-motion animation, titled "Unwrap a Fairer Future," that showcases the challenges within the cocoa supply chain and how Fairtrade works to overcome them.

Known as Way To Go!, the bars are made with cocoa sourced from the Kuapa Kokoo in Ghana.

In celebration of Women’s Equality Day on Aug. 26, Fairtrade America highlights the progress made by its gender equality initiatives across the globe while continuing to strengthen its role as an ally to women in farming communities.