Russell Stover has a new president and ceo. Andrew Deister, who has experience as a specialty foods executive, will assume the duties held by acting CEO Andreas Pfluger since Lindt & Sprüngli acquired Russell Stover in 2014.
It was a “Big Move,” says Andres Pfluger, president and ceo of Russell Stover Chocolates. “We really worked on the recipe to ensure a sugar-free product that didn’t compromise on quality,” he added.
Eight major candy manufacturers have committed to reducing calories in their individually-wrapped products and updating front-of-pack nutrition labels as part of an ongoing effort to offer consumers greater choice and transparency.
Product of the Year takes entries for consumer products launched over the last 12 months that demonstrate innovation in the food and beverage, personal care and household product industries.
“Our fans were the inspiration for the new Everyday line,” says Marjolaine de Claviére, v.p. of marketing at Russell Stover. “They’ve been telling us that they want to enjoy our chocolates year-round."
In acquiring Russell Stover Candies, Lindt & Sprüngli executives were impressed by the company's strong brands, its leadership positions in key categories and "content over noise" culture.
On July 14, 2014, when the Lindt & Sprüngli Group announced that it was acquiring Russell Stover Candies, the news raised some eyebrows within the U.S. chocolate market.
After my wife had filled her specially bought baby shower bag with appropriate, ever-so-cute babywear, she turned to me and said it would be nice to drop in some chocolate. Naturally, I said, “Sure.”