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Articles Tagged with ''marketing campaign''

Ferrara builds on Trolli's quirky positioning with dark-but-fun ‘It’s Trolli’ campaign

New campaign is Trolli’s largest media investment to date.

April 8, 2019

Building on its positioning as “weirdly awesome,” Ferrara Candy Co. brand Trolli has launched the dark, whimsical “It’s Trolli” marketing campaign.

Reese’s Lovers Cups offer fans more peanut butter or chocolate

Launch marked by Reese’s two-day Swap Shop in New York City.

March 27, 2019

The Reese’s brand is asking fans which part of Reese’s Peanut Butter Cups they like the best — the peanut butter or the chocolate — but fans won’t miss out on either.

Butterfinger launches campaign to showcase new recipe

New recipe includes carefully-selected U.S. grown peanuts, a rich chocolatey coating, and a double-layer, higher-quality packaging material.

Crystal Lindell

February 20, 2019

“Nobody lays a finger on my ‘better’ Butterfinger" — at least according to the new national "Better Butterfinger" campaign.

Hershey Canada to send new Reese’s Pieces candy into space

Candy will break the Earth’s atmosphere with help from high-altitude balloon.

January 22, 2019

Hershey Canada Inc. hopes its newest twist on Reese’s Pieces will have a reception that’s out of this world — literally. Taking off from the Mojave Desert in California, Reese's Pieces Peanut Candy will go beyond the Earth's atmosphere Jan. 26.

Third Flavor Vote campaign asks M&M’S fans to try international flavors

Voting participants will be entered to win a trip to Mexico, Thailand and England.

January 22, 2019

Mars Wrigley Confectionery is launching its third M&M’S Flavor Vote campaign this month with internationally-inspired flavors.

Feeling ‘hangry’ this time of year? Snickers — and the internet — can help with online tool

Level of Snickers discount changes based on mood of the internet.

Alyse Thompson

December 5, 2018

The holiday season can be as stressful as it is fun — especially for people on the internet — but Snickers lovers have a chance to gain from it.

How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.

Alyse Thompson

September 20, 2017

It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

Enstrom Candies launches video campaign to boost mail order sales

Campaign focuses on gift-giving as theme.

Alyse Thompson

November 9, 2016

Toffee manufacturer Enstrom Candies has launched a digital video campaign emphasizing its tradition as a go-to gift in hopes of boosting its mail-order business.

Airheads launches first-ever mass marketing campaign, features real-life ‘airheads’

‘The World Needs More Airheads’ commercials use actual ‘airhead moments’ from the web

Valerie King

February 26, 2014

Airheads is grabbing real-life comical mishaps from Vine, YouTube and Instagram; then using them in TV and online commercial spots.

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Articles Tagged with ''marketing campaign''

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