World's largest confectionery fair setting for innovation, extrapolation, differentiation.
April 4, 2017
While walking the brightly lit halls of Koelnmesse, it becomes clear why thousands of visitors return to the sprawling exhibition center and Cologne, Germany, each year for ISM.
Having joined Candy Industry five months ago, I didn’t think I’d attend ISM, the world’s largest trade show for finished confections and snacks, for several years. Editor-in-Chief Bernie Pacyniak, a 30-year B2B news veteran and a 16-time attendee, usually has it covered.