Sour, chewy profile accelerates Trolli's growth among Millennial, Gen Z consumers.
July 11, 2018
Todd Siwak, ceo of Ferrara Candy Co., says bringing the former Nestlé brands under Ferrara’s wing offers the perfect growth opportunity for his company and their retail partners.
Oakbrook Terrace, Ill.-based Ferrara Candy Co. has partnered with 7-Eleven on a sloth-themed marketing campaign that features gummies and a Slurpee flavor exclusive to the c-store chain.
After my wife had filled her specially bought baby shower bag with appropriate, ever-so-cute babywear, she turned to me and said it would be nice to drop in some chocolate. Naturally, I said, “Sure.”
What can turn a crusty curmudgeon of an editor into an excitable boy? Well, certainly a visit to the world’s largest confectionery exposition, ISM 2016, which was held in Cologne Jan. 31 – Feb. 3.