So, here’s a spoiler alert… I really don’t know who is contemplating acquiring The Hershey Co. or, even more to the point, whether it ever will be acquired.

Wrigley and Mars Chocolate North America have implemented a fresh, research-driven approach to driving incremental purchases across all products typically found at check out.

It’s bigger in size than current Orbit pellets, and will be available in two sugarfree flavors.

The Starburst Gummies are the latest addition to the Starburst family, and offer a twist on everyone’s favorite juicy treat.

Illinois got a little brighter this week. The state is now home to the most delicious rainbow anyone has ever tasted — Skittles.

Although not quite as popular as chocolate, chewy candy still commanded close to $3.3 billion in dollar sales in the 52 weeks ending March 20, 2016, according to IRI, a Chicago-based market research firm.

Companies like Skittles are sponsoring Snapchat filters and lenses for a day, and then users are voluntarily using the various brands’ images on their photos and videos.

Soon, when consumers “Taste the rainbow” in a bag of Skittles, they’ll be tasting an all-natural rainbow.

People don’t just buy sugar-free candy because of health conditions anymore. Instead, it stems from a growing awareness and desire to maintain a healthy diet.