Capitalizing on its popularity during Halloween, Reese’s brand will install a candy exchange machine today in Washington Square Park on Fifth Avenue in New York City.
There’s a saying that if you can’t be a good example, be a warning. And sadly, NECCO has become a warning for confectionery companies. Even iconic brands aren’t safe.
The results are in: Voters in Morinaga America’s East Meets West Flavor Challenge have decided to make Dragon Fruit the newest HI-CHEW flavor in the United States.
Through its newest campaign — the East Meets West Flavor Challenge — Morinaga America will bring a little bit of Japan to the United States to mark its 10-year anniversary here.
According to a survey by OnePoll, which was sponsored by Stork US, nearly 63 percent of Americans say they don’t show appreciation because they simply forget, or their mind is focused on other things. Given that tomorrow is Thanksgiving, I’m thinking most of us will remember to give and say thanks.
It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.
Last fall, Mars Chocolate North America launched the 3 Musketeers “#ThrowShine” campaign, designed to give young people a chance to spread positivity and good will. That’s opposed to “throwing shade,” a slang phrase for publicly criticizing someone on the Internet or otherwise.