Which candy flavors are trending this Halloween? Which textures are consumers looking for? And what are the top confectionery brands? New insights from Skai, a commerce intelligence and marketing platform, has the answers.
YTD seasonal candy sales up 29 percent versus a year ago.
October 20, 2021
Numerator has launched a Candy Tracker to monitor omnichannel sales trends, promotional activity, and advertising for both seasonal and non-seasonal candy.
Company to celebrate with Halloween Treat Truck, participation in Chicago festivities.
October 18, 2021
As Halloween draws near, Mars Wrigley has announced its plans to bring Halloween celebrations to communities in Newark, N.J., Chicago, Washington D.C., and Toronto.
Bulk candy retailer CandyStore.com analyzed sales data from 2007-2021, specifically focusing on the months leading up to Halloween to reveal America's favorite treats.
Brand set up pumpkin patch at Krochmal Farms outside of Salem, Massachusetts.
September 22, 2021
The Reese's brand waged its friendly pumpkin showdown at Krochmal Farms outside of Salem, Massachusetts, one of the country’s favorite Halloween cities.