An inside look at the company that makes those iconic Peeps

It's the same old story. Mike and Ike got to big to handle their own fame and they split.

Who knew 90 could be so sweet? Just Born Quality Confections is learning just how sweet with the celebration of the company’s 90th anniversary on May 23.

After citing irreconcilable creative differences, they chose to reunite for the fans and their passion for MIKE and IKE candy could not be ignored.

Talk about irreconcilable differences. In a new ad campaign launched by Just Born, fictional candy characters “Mike” and “Ike” are going their separate ways. Recently, Mike and Ike packaging began appearing in stores with either “Mike” or “Ike” crossed out.