Candy makers David Shaffer and Ross Born talk about expanding the iconic PEEPS brand, refreshing the MIKE AND IKE brand and updating their manufacturing facility in Bethlehem, Pa.
Those watching Super Bowl XLVIII found out what happened to Yellow in the official 45-second commercial, and it wasn’t pretty thanks to his highly sought after peanut interior.
"Consumers are very well informed these days and they view confectionery products containing nus as a healthy way to indulge their sweet tooth," says Lucas Schmidt, industrial sales manager at HGO/Westnut.