Chicago-based company has 85 percent share of candy corn market, according to IRI.
September 24, 2020
The Chicago-based company continues to produce iconic seasonal favorites, such as Brach's Classic Candy Corn, and has innovated with unique flavors, shapes and line extensions.
With families seeking new ways to enjoy their annual trick-or-treating tradition and “hunt” for candy, Ferrara collaborated with Sony Pictures to develop “Haunted Candy Hunt,” a ghost-hunting augmented reality game.
Tim LeBel, chief Halloween officer, talks Mars Wrigley’s new virtual trick-or-treating app, retail strategies and how it plans to navigate winter holidays.
“While we know the holiday might look different — whether trick-or-treating happens or not, we want to be there for our consumers,” said Tim LeBel, chief Halloween officer and president of sales, Mars Wrigley U.S.
See’s Candies is launching two new individually wrapped candies for the upcoming Halloween season, which is slated to be impacted by the ongoing COVID-19 pandemic.
LA County, located in the state of California, is the largest in the country, with 10.4 million people. The county has had 249,241 cases of COVID-19 and 6,036 deaths.