Kellogg Company today announced that it has reached a definitive agreement to sell selected cookies, fruit and fruit-flavored snacks, pie crusts, and ice cream cones businesses to the Ferrero Group and its related companies ("Ferrero"), a global confectionary group.
Ferrero Group and its affiliate, Ferrara Candy Co., won big at the 2019 Product of the Year Awards, sweeping the confectionery categories and one snack category.
From Cracker Jacks to cereal boxes, packaging sweets with a surprise is not a new concept, here or abroad. However, pairing candy with a toy or another surprise hasn’t always been met with easy success in the United States.
As consumers demand more information about ingredients and manufacturing processes — and healthier food overall — it may feel like they’re difficult to please. But it appears listening and fine-tuning products and processes can pay off, according to a new report from the American Customer Satisfaction Index