New bakery positioning showcases Wolferman's expansive assortment of baked goods for breakfast and beyond
October 3, 2019
Wolferman's, a proud purveyor of exceptional baked goods and specialty foods for more than 100 years, has introduced a new brand positioning designed to more fully communicate its breadth of assortment and quality offerings, while increasing awareness and appeal among a broader range of customers.
Snack Food & Wholesale Bakery was recently able to speak with Michelle Farabaugh, chief marketing officer, Harry & David, about Wolferman's new brand positioning.
DesignPac, part of the 1-800-Flowers.com, Inc. family of brands, has introduced Booze Hound, a new collection of sweets sure to please any bourbon or whiskey lover.
Decorated for your Easter feasting table, this Carrot Cake Roll features shredded carrots, cinnamon, golden raisins, walnuts, and vanilla cream cheese filling all carefully rolled-up and hand-frosted by Wolferman’s expert bakers.
Handcrafted in the Wolferman’s bakery, 12 yeast-leavened buns are flavored with a delicate mixture of cinnamon, sugar, ginger, nutmeg and plump raisins, delivered fresh to your door ready to heat and serve, complete with creamy icing for a sweet and tasty topping.