TGI Fridays bakes up a plan with 'Cake Boss,' Buddy Valastro

The Rainbow Cake is coming to Fridays.

Company: TGI Friday's

Introduced: November 2020

Distribution: National

Suggested Retail Price: $9.97 (slice), $75.00 (whole cake)

Product Snapshot: The popular restaurant that's served up food and drinks for more than 50 years is partnering with another iconic brand to add something else pretty amazing to their menu: the Rainbow Cake from Buddy Valastro at Carlo's Bakery. Six perfectly stacked layers of bright rainbow-colored vanilla cake filled with a sweet vanilla icing and covered with rainbow sprinkles. It's only available at TGI Fridays for a limited time, starting November 10, 2020.

Buddy Valastro, also known as the Cake Boss from his New York Times best-selling book and popular TV shows on TLC and Food Network, is partnering with Fridays this holiday season to bring guests the colorful cake that helped make him famous. "It's the time for celebrations and if you've ever seen one of Buddy's cakes, you know they're definitely something to celebrate," said Sara Bittorf, TGI Fridays chief experience officer.

Fridays is the only restaurant to partner with Buddy Valastro and his famous bakery, Carlo's Bakery. Cake lovers now have easy access to one of Buddy's delicious cakes, whether it's a slice in the restaurant or ordering the entire cake to bring home this holiday season.

Fridays hopes this new addition to the restaurant will add to the exciting "Fridays Feeling" that guests experience when they visit the restaurant and order online. "The holidays will feel a little different this year, but that doesn't mean they can't be unforgettable—in a good way. By partnering with Buddy and making it easier to order online, we want to help make it as fun and festive as possible," said Bittorf. "And who knows, people just might make some new traditions."

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