Daymon Worldwide releases 2019 Packaging Design Trend whitepaper

Daymon Worldwides 2019 Packaging Design Trend Whitepaper

Daymon recently released its 2019 Packaging Design Trend Whitepaper, outlining the 5 most prominent trends influencing packaging design. According to Daymon’s research, 98 percent of a retailer’s national brand assortment is the same as their competition, which means private brand is the primary source for innovation and differentiation – and packaging design can often be crucial to showcasing that differentiation.

Using primary and secondary research and extensive and historical industry knowledge, Daymon uncovered five major trends influencing packaging design:

Simplicity
Color Impact
Iconic Imagery
Personality
Expressive Typography

Click here to view the whitepaper.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.