Loacker Matcha wafers

Company: Loacker

Available: April 2019/Debuting at Expo West 2019

Distribution: National

Suggested Retail Price: $4.49-$5.49

Product Snapshot: Loacker’s new Crème Wafer flavor is the crispy version of Matcha! This bold and on-trend flavor pairs the brand’s light crispy wafers with 74 percent crème filling made with real Matcha green tea, grown, harvested, and carefully grown in Japan, specifically for Loacker! Like all Loacker products, the new Matcha flavor is made with no added flavorings, colorings, preservatives, or hydrogenated fats.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.