Health Warrior chia bars

Company: Health Warrior

Introduced: June 2018

Distribution: National

Suggested Retail Price: $1.49

Product Snapshot: Award-winning superfood snack company Health Warrior’s new even lower sugar chia bars are now available at Target and HealthWarrior.com (rolling out on Amazon and more retail later this summer) .

These real food bars feature nutrient-dense chia seeds (rich in prebiotics and omega 3’s) as the first ingredient and only 3g of sugar per 100 calorie, 25g bar, making it easy to eat a healthy snack on-the-go without *maxing out on sugar. And they didn't just lower the bar's sugar, they also upgraded the packaging to be simpler, more vibrant, more premium (now matte), and more modern.

Ingredient list for top-selling SKU, Coconut: White Chia Seeds, Brown Rice Syrup, Cashew Butter, Unsweetened Coconut, Organic Brown Rice Crisps (Organic Brown Rice, Organic Brown Rice Syrup, Sea Salt), Chicory Root Fiber, Rolled Oats, Arabic Gum, White Grain Sorghum Extract, Almonds, Natural Flavors, Sea Salt, Mixed Tocopherols (Natural Vitamin E).

Here’s how Health Warrior stacks up against other leading bars:

CLIF Bar, 21g sugar (Chocolate Chip)
Rx Bar, 14g sugar (Chocolate Hazelnut)
Larabar, 20g sugar (Chocolate Almond)
Go Macro, 14g sugar (Peanut Butter Chocolate Chip)
CLIF Z Bar, 10g sugar
Rx Kid Bar, 10g sugar
Quaker Chewy Granola Bar, 7g sugar

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.