BI is pleased to announce the official launch of its new website. Designed with the user experience in mind, Botanicals.com now features easy to navigate menus, with an improved interface geared towards a better user experience.

“Our goal with the new website is to provide the best representation of our company to our existing and prospective customers,” said Randy Kreienbrink, vice president of marketing for BI. “The new navigation offers an organized and comprehensive listing of our products and services. Overall, users will see great improvement in how they’re able to access information.”

In navigating the site menu, the markets, expertise and products sections work together to provide a detailed overview of BI’s capabilities. And, the news and events section provides the latest updates on relevant BI news.

“We hope that the new web structure helps visitors understand BI’s extensive range of capabilities, and equally important, who we are as a company,” said Kreienbrink.

For more information, please visit botanicals.com.