Krispy Kreme Hershey's Gold doughnut

Company: Krispy Kreme

Introduced: February 2018

Distribution: National

Suggested Retail Price: Varies

Product Snapshot: Krispy Kreme Doughnuts and The Hershey Company are at it again, announcing a creation that is as good as gold—the Hershey’s Gold Doughnut, which will be available for a limited-time at participating Krispy Kreme shops in the U.S.

The Hershey’s Gold Doughnut is a delicious pairing of Krispy Kreme’s iconic Original Glazed Doughnut, topped with pieces of the new Hershey’s Gold bar and a salted caramel icing. This salty sweet doughnut flavor will surprise taste buds with every bite.

The recently introduced Hershey’s Gold bar—only the fourth bar flavor in the brand’s 117-year history—has a caramelized creme base, including salty peanuts and pretzel bits to give consumers a sweet, buttery smooth taste, topped off with a crunchy finish.

Last year, Krispy Kreme Doughnuts and The Hershey Company partnered to introduce the wildly popular Krispy Kreme Reese’s Peanut Butter Doughnut.

“One of the ways we bring joy to our customers is by innovating to create unique doughnuts that only Krispy Kreme Doughnuts can deliver. We’ve created the perfect balance between smooth and crunchy by including actual pieces of the salty sweet Hershey’s Gold bar on our Original Glazed Doughnut,” said Jackie Woodward, chief marketing officer of Krispy Kreme Doughnuts.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.