Kay's Naturals Pass the Peas chickpea snack

Company: Kay's Naturals

Introduced: December 2017

Distribution: National

Suggested Retail Price: $3.29

Product Snapshot: Kay’s Naturals is a line of high protein crunchy cereals and snacks determined to fill the missing link, which is a Better Balance of protein, carbohydrates, fiber and fats. Their new launch is a high protein chickpea snack line called Pass the Peas. These new crunchy bites are made with chickpea flour and pea protein. All Kay’s Natural products are made with non-GMO plant proteins. Pass the Peas is also Non-GMO Project Verified.

Pass the Peas comes in three flavors: Maple Bacon, Dill Pickle, and Smoky BBQ. Each 28g serving has 6g of protein, 1-3g of sugar, and only 80-90 calories.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.