HoneyBar Products International appoints new CEO

Jeff Mains

Jeff Mains has joined the HoneyBar Products International team as CEO and shareholder. Mains brings over 30 years of international food industry experience working throughout Asia and North America with the following companies: Nestle, Kraft, United Biscuits and Baxters.

Mains will build on the success of HoneyBar Product’s all-natural snack bar business by developing new markets and channels. Mains and the team will also bring new and innovative products to the market. HoneyBar Product’s recent rebranding initiative is beginning to bear fruit as its broker and distributor network expands across North America.

“Our customer base both large and small has reacted extremely well to our new branding and we have catered to our customers evolving needs, who are seeking an all-natural snack bar with exceptional natural ingredients and sweetened only with a touch of honey.” Jeff Mains, CEO, HoneyBar Products International Inc.

HoneyBar Products International Inc. remains committed to providing private label solutions for their customers who are searching for healthy snack bars that are produced without any preservatives or artificial ingredients and that are made in an organic and gluten free facility. HoneyBar Products International Inc. manufacturers a HoneyBar brand snack bar line that is distributed in Canada and the USA, and is also producer of private label and co-pack bars for various companies in the USA, Canada, Europe and Asia. They have been doing so for over 20 years, out of their plant in Ottawa, Ontario, Canada.

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