Filled Cupcake Flavored OREO Cookies

Company: OREO, East Hanover, NJ

Introduced: February

Distribution: National

Suggested Retail: $4.49 for a 10.7-ounce package

Product Snapshot: OREO’s new limited edition Filled Cupcake Flavored OREO Cookies feature a dollop of crème filling in the center of a chocolatey filling, both wrapped in a crunchy chocolate cookie exterior. The cookies will be available while supplies last (usually six to eight weeks).

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.