Chia Vitality Bars

Company: Mamma Chia, Carlsbad, CA

Introduced: September

Distribution: National

Suggested Retail: $1.79 for a 1.4-ounce bar

Product Snapshot: Mamma Chia’s Chia Vitality Bars combine nutrient-rich chia seeds with dark chocolate, crunchy nuts, ripened fruit and organic honey. Each bar delivers protein, fiber and 1,000 milligrams of Omega 3s, and is non-GMO, gluten-free, vegan, kosher and USDA Organic certified. Four flavors are available: Coconut Almond & Dark Chocolate with Chia, Peanut & Dark Chocolate with Chia, Cherry & Dark Chocolate with Chia and Blueberry & Dark Chocolate with Chia.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.