Health Warrior Chia Bars

Company: Health Warrior, Richmond, Va.

Introduced: September

Distribution: National

Suggested Retail: $1.89 for a .88-oz. bar

Product Snapshot: Health Warrior Chia Bars offer consumers a convenient way to incorporate the superfood chia into their diets. Each 100-calorie bar boasts chia seeds as its number one ingredient, with 1,000 mg. Omega 3s, 16% of the recommended daily value of fiber and 5 g. of sugar. All-natural, vegan, dairy-free and soy-free, the bars come in Acai Berry, Coconut and Chocolate Peanut Butter.

Ingredients (Acai Berry): Chia seeds, organic cashew butter, brown rice syrup, gluten-free rolled oats, organic cranberries (with organic apple juice concentrate and organic sunflower oil), organic agave syrup, organic brown rice crisps (organic brown rice, organic brown rice syrup, sea salt), Arabic gum, strawberry powder (with rice flour and sunflower lecithin), freeze-dried acai powder (with organic lime juice and/or citric acid), rice syrup solids, vanilla extract, natural flavor, sea salt, organic sunflower oil.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.