Bitsy’s Brainfood

Company: EduFoods L.L.C., New York

Introduced: July

Distribution: National

Suggested Retail: $2.49 for a 2.125-oz. box

Product Snapshot: Designed as delicious treats that nurture children’s bodies, minds and imaginations, Bitsy’s Brainfood is made with healthy and wholesome ingredients containing Omega 3 DHA; iron; calcium; folic acid; and vitamins A, B 12, B6 and D3. In addition, the product encourages children to crave the right foods and makes learning fun with letter-shaped cookies and a collectible sticker from Bitsy’s wacky superfood alphabet characters in each box, as well as suggestions on the box for making snack time learning time. Four flavor combinations are available: Zucchini Gingerbread Carrot, Orange Chocolate Beet, Sweet Potato Oatmeal Raisin and Lemon Broccoli.

Ingredients (Lemon Broccoli): Organic all-purpose flour, organic brown sugar, organic palm oil, lemon flavedo (lemon peel, sugar, lemon oil), organic whole wheat flour, vitamin premix (maltodextrin, calcium carbonate, ferric orthophosphate, vitamin A palmitate, cholecalciferol, pyridoxine hydrochloride, folic acid, cyanocobalamin) pea protein, vanilla extract, organic eggs, organic dehydrated broccoli, salt, baking soda, omega 3 powder (refined fish oil (anchovy & sardine), fish gelatin (tilapia) sodium ascorbate, canola oil, natural flavor, tocopherols, sunflower oil, cirtirc acid]. Contains eggs, fish, wheat.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.