Crispy Cookies

Company: Baker’s Pride Inc., Burlington, Iowa

Introduced: May

Distribution: National

Suggested Retail: $3.99 for a 14-oz. bag (Original); $4.99 for a 14-oz. bag (Premium)

Product Snapshot: Available as a Premium or Original item, bite-size Crispy Cookies have an extended shelf life of up to six months due to the use of a specialized baking technique. Both versions contain 0 g. trans-fat and come in a variety of flavors: sugar, chocolate chip, ginger, peanut butter, oatmeal raisin, chocolate-chocolate chip and oatmeal chocolate chip. They are available as a private-label or Clear Lake Farms branded item.

Ingredients (Premium Chocolate Chip): Unbleached soft wheat flour, chocolate chips (sugar, chocolate liquor, cocoa butter, soy lecithin [an emulsifier], natural vanilla), unsalted butter, sugar, brown sugar, eggs, baking soda, vanilla extract, salt.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.