Kraft Milkbite Milk &amp; Granola Bars

Kraft Milkbite Milk & Granola Bars

Company: Kraft Foods, Inc., Northfield, Ill.

Introduced: February

Distribution: National

Suggested Retail: $3.49 for a 6.15-oz. box of five bars

Product Snapshot: Kraft Foods is raising the bar with its newest innovation—Milkbite Milk & Granola bars. Found in the refrigerated dairy aisle, each bar combines real milk with whole grain granola, fruit and roasted nuts. They come in Chocolate, Strawberry, Peanut Butter, Oatmeal Raisin and Mixed Berry varieties.

Ingredients (Chocolate): Rolled oats, cream (from milk), sugar, skim milk, inulin (chicory root fiber), soy protein crisp (soy protein isolate, tapioca starch, soybean fiber, salt), dried cranberries, canola oil, calcium phosphate, brown rice syrup, dried blueberries, oat flour, molasses, fractionated palm kernel oil, honey, calcium caseinate, salt, soy lecithin, natural flavor, vitamin D3. Contains: milk, soy.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.