That's it. Fruit Bars

Company:Superfruit Nutrition, LLC, Santa Monica, Calif.
Website:www.thatsitfruit.com
Introduced: July 2011

Distribution:National
Suggested Retail: $1.69 for a 1.2-oz. bar; $19.99 for a 16-oz. box of 12 individual varieties; $21.18 for a 16-oz., 12-bar variety pack
Product Snapshot:

That’s it.

fruit bars are made from two fruit ingredients, which helps satisfy the USDA-recommended two to four fruit servings a day. Each bar contains just 100 calories and contains vitamin A, vitamin C, beta carotene and 3 g. of fiber. These kosher-certified, gluten-free, diabetic-friendly bars come in Apples & Cherries (one apple, 10 cherries), Apples & Pears (one apple, one pear) and Apples & Apricots (one apple, three apricots).
Ingredients (Apples & Cherries): Apples, cherries.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.