Newtons Fruit Thins

Company: Kraft Foods, Inc., Northfield, Ill.
Website: www.kraftfoods.com
Introduced: May
Distribution: National
Suggested Retail:

$3.99 for a 10.5-oz. package
Product Snapshot: TheNewtonsbrand of cookies now includes Fruit Thins, which are thin, crispy cookies made with real fruit and baked with 8 g. of whole grains per serving. They come in Cranberry Citrus Oat (a blend of cranberries and natural citrus flavor), Blueberry Brown Sugar (blueberries and brown sugar), Fig & Honey (a fusion of real figs, sweet raisins and a touch of honey) and Chocolate Raspberry (real raspberries mixed with a touch of chocolate).

Ingredients (Blueberry Brown Sugar):

Unbleached enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate [vitamin B1], riboflavin [vitamin B2], folic acid), whole grain wheat flour, soybean and/or palm oil, sugar, rolled oats, dried blueberries, brown sugar, flaxseeds, fructose, salt, baking soda, soy lecithin, natural flavor.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.