Max Crunch Bar

Company: Max Muscle Sports Nutrition, Anaheim, Calif.
Web site:

www.maxmuscle.com
Introduced:February
Distribution: National
Suggested Retail: $1.99 to $2.50 for a 1.76-oz. bar; $29.85 to $37.50 for a 26.4-oz. box of 15 bars
Product Snapshot:

Max Crunch is a probiotics-enhanced bar containing 17 g. of protein and made with GanedenBC30, a patented probiotic strain effective in supporting healthy immune and digestive systems. It is available in Peanut Butter Perfection and Chocolate Rage varieties.

Ingredients (Chocolate Rage):Chocolate core (Max Muscleproprietary blend [soy crisps isolated soy protein, tapioca starch, salt, whey protein isolate], corn syrup, acacia gum, glycerine, high-fructose corn syrup, cocoa powder, evaporated cane juice, water, chocolate flavor, soybean oil, soy lecithin [an emulsifier], salt, sucrose), high protein chocolate coating (vegetable oil [palm kernel, partially hydrogenated palm], maltitol, whey protein milk concentrate, sugar, cocoa powder, soy lecithin [an emulsifier], vanillin [an artificial flavoring]).

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.