M&M's, a part of Mars, has announced its latest treat: M&M's Peanut Butter & Jelly. The first new flavor innovation since 2022, the addition features berry-flavored bite-sized chocolate treats with a peanut butter center that will transport fans to the comforting experience of a PB&J sandwich, per the brand.
"Peanut butter M&M's have always been a popular flavor with our fans, so we're excited to double down on their excitement—with a twist," says Gabrielle Wesley, chief marketing officer, Mars Wrigley North America. "Our new M&M's Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared."