Mars is celebrating Halfway to Halloween by unveiling its 2024 Halloween product line-up and findings from the inaugural "Mars Tricks, Treats, and Trends" report.
The "Mars Tricks, Treats, and Trends" report delves into consumer Halloween preferences, uncovering insights and emerging patterns in consumer behavior and purchase decisions leading into, and during, the season. From trick-or-treat plans to Halloween flavor and format preferences, the report provides a first look at this year's anticipated trends. The data also has "spook-tacular" takes on generational Halloween insights.