Mike and Ike creates packaging for NY Knicks' Josh Hart

The brand created and shipped custom only-for-Josh candy boxes with his face on the front and back.

Mike and Ike creates NY Knicks Josh Hart packaging — courtesy of: Mike and Ike

Last week, NY Knicks star Josh Hart was caught eating Just Born's Mike and Ike candy while doing a press conference and then tweeted that he would love to have his face on a Mike and Ike box. Per the brand, it’s long been known that Mike and Ike is the sweetest part of Josh’s pre- and post- game ritual, so the candy brand acted quickly to make Josh’s dreams come true.

Mike and Ike created and shipped custom only-for-Josh candy boxes with his face on the front and back. Hart couldn’t believe the gesture from the brand, and he responded with a post on X last night with the following: "I love the Mike and Ike box with my face on it – crazy that they responded to my tweet. Mike and Ike is my favorite candy, and has been part of my pre game routine since college. I’m excited we are finally teaming up, can’t wait to see what we can do!"

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.