When it comes to the gummies game, the field seemingly has more players than ever. What’s more, the array of products is increasingly playful, with new shapes and exotic flavors enticing sweet-toothed consumers to try. Unit sales might be down just a touch, but consumers remain interested in both traditional gummies and products with a twist, such as vegan items, gummies offering vitamins or other health-and-wellness twists, and more.
The “non-chocolate chewy candy” category that gummies are filed under hit $5.8 billion in sales for the 12-month period ending May 23, 2023 (according to Circana OmniMarket). True, unit sales were down overall among the category’s top-performing companies (although some saw gains in units sold), but sales were up among nearly every single ranked producer, proving that despite price increases and tough times, candy consumers are still very much interested in treating themselves to gummy candy.