Edible partners with Twix on lines of gifts and goodies

Deal marks first time Edible has collaborate with another brand on a full product integration.

Edible and Twix are partnering on a new line of gifts and goodies made with Twix Cookie Bars.

The new line will be available for a limited time and includes fruit bouquets, cakes, cookies, brownies, cheesecakes and more.

This is the first time that Edible has collaborated with another food brand to do a full product integration into the Edible line of products.

"We believe that every day is an opportunity to enjoy a treat for yourself or show appreciation for others with the surprise of an Edible product. We're taking 'sharing sweetness' to the next level with our Twix partnership," said Angela Johnson, VP of Innovation and Merchandising for Edible Brands. "Over the years, we've grown our company to offer more than just fruit arrangements. Teaming up with Twix has allowed us to produce some fun and unique gifts and products that we're sure our customers will enjoy."

The collaboration with Twix is the first of Edible's "share sweet today" product partnerships- featuring a full product integration into the Edible line. Highlights from this inaugural mashup include the following products all made with Twix Cookie bars:

Chocolate Fruit Bouquet
Chocolate Cake
Premium Cookies
Cheesecake
Brownie

The Edible x TWIX lineup also includes gift bundles, treat boxes, fruit samplers, dessert platters, and more.

"It's such an honor to partner with this classic brand, who shares our passion for sweetness, and we're thrilled to share these delicious new offerings with our customers," added Johnson. "We're providing even more reasons to be sweet today."

Edible pioneered the edible fresh fruit arrangement and now offers fresh fruit smoothies, fresh produce boxes and baked goods both online and at over 1,000 Edible locations worldwide. For more information or to explore the selection of treats made with TWIX Bars, visit www.edible.com.

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.