More Changes in the Retail Landscape
Mary Ellen Kuhn
Talk about channel blurring!
Department store and discounter will come together in
one still-hard-to-visualize retailing behemoth if Kmart’s attempt to
acquire Sears is successful.
The proposed $11.5 billion retailing venture, in which
Kmart Holding Corp. would acquire Sears, Roebuck & Co., took some of
even the most astute retailing pros by surprise.
“It’s a deal the likes of which retailing
has never seen,” reflects retail consultant Neil Stern of
Chicago-based McMillan Doolittle LLC.
“I think everybody can see the potential,”
says Stern. But even he—a guy who has spent a fair amount of time
contemplating the U.S. retail landscape—concedes that
“it’s hard to see how it’s going to play out.”
There are some obvious synergies, of course, like
Sears Craftsman tools being sold in Kmart stores and Martha Stewart
housewares merchandised in Sears outlets. But what it could mean to the
candy category is less obvious.
It’s hard to believe that not too long ago,
plenty of people were sounding the death knell for Kmart.
Whew—you’ve got to pay attention or you could easily miss
something big in this business!
Just as an aside, I love the way that my colleague
Warren Thayer describes channel blurring. “Everybody is selling
everything,” says Thayer, who is editorial director of a couple of Confectioner’s sister
publications, Refrigerated and Frozen Foods
Retailer and PL
Buyer.
It’s an overstatement, but it does give a sense of both
the opportunity and the complexity for the candy category!
Looking Ahead
The new year is fast approaching, which means
it’s time for a bit of crystal ball gazing. My contribution on that
front: Our industry has got to stay focused on diet and health issues and
continue to devise new options for consumers struggling to slim down.
Did you happen to catch the Newsweek magazine article earlier this
month about Texas agriculture commissioner Susan Combs? The stringent
nutrition policy she implemented this fall includes a ban on soda and candy
bars in Texas grade schools. Chips and cookies apparently are permitted,
but only in a mini-size form. It’s hard to argue that she’s not
motivated by the welfare of young Texans. Newsweek reports that more than a third of Texas kids are
overweight or obese!
Meanwhile, though, as some of the experts we
interviewed in the past year predicted, interest in low-carb confections
appears to be fading.
The folks at ACNielsen were kind enough to share some
trend data on sales of what they term “carb-conscious candy” in
this issue. You can check it out on page 7.