"Nowadays, consumers want to enjoy food without feeling guilty and without compromising on taste," says Bas Smit, global and EMEA marketing director, Barry Callebaut.
It was a “Big Move,” says Andres Pfluger, president and ceo of Russell Stover Chocolates. “We really worked on the recipe to ensure a sugar-free product that didn’t compromise on quality,” he added.
Public Health England (PHE), an executive agency of the United Kingdom’s Department of Health, last week released guidelines for sweets manufacturers to cut sugar levels by 20 percent over the next three years.
Allied Market Research’s recently released global sugar confectionery market report projects sugar confectionery sales will reach $55.594 billion by 2022. The study foresees an estimated CAGR of 3.2 percent between 2016 and 2022. It’s no surprise then that key industry players are leaving no stone unturned in tapping the immense potential of the market.
Long heralded as a way to reduce overall sugar intake without cutting indulgences altogether, sugar-free confections give consumers a way to have their sweets and eat them, too.